Scansion is an innovation strategy consulting firm that identifies, shapes, and builds meaningful experiences that transform cultural institutions and communities. In today’s highly competitive and ever-changing world, it’s not enough to create a great visitor experience. To adapt to the evolution in society, such as demographic changes and technology challenges, cultural institutions need to be able to anticipate the experiences people will want tomorrow, then evolve their offerings to meet those needs. Scansion’s unique set of services – from visitor insights and trends analysis to opportunity mapping and institutional change – help you identify the experiences people will want now and next.
Salvador Acevedo is Vice President of Strategy at Scansion, where he leads the point of view of culture and cultural identity as a form of innovation. For over 20 years, as an executive, consultant and researcher, Mr. Acevedo has helped link the social capital of organizations with business opportunities for growth. Salvador is deeply interested in the commonalities that connect people and communities — whether they be collective experiences, shared perspectives or points of arrival — and applies those insights to develop innovation strategies that are beyond multicultural and instead truly intercultural. Salvador has worked with numerous organizations in the private and public sector on projects ranging from consumer intelligence to organizational transformation, always with the goal of adapting practices and policies to changes in society. Being bilingual and bicultural gives him the ability to more easily recognize the common-ground bases for successful management and innovation solutions.
Salvador is a regular speaker at conferences around the world on topics of cultural participation, cultural competence, and demographic and technology trends. Salvador earned a Master’s Degree in Communications from Universidad Iberoamericana in Mexico City, a diploma in marketing from the University of California, Berkeley, and is certified by Research in Values and Attitudes, Inc. as a qualitative researcher. He is a recipient of the 2008 Latino Business Leadership Award, given by the San Francisco Hispanic Chamber of Commerce, San Francisco Business Times and Wells Fargo.