“We make exhibits that people enjoy. Original, affectionate, thoughtful, inspiring, often witty, and always well-crafted, our exhibits reach out to visitors, encouraging them to explore, engage, read, and remember.
Our success springs from our love for the subject; our desire to understand visitors and help you connect with them; and our drive to solve tough creative problems—all propelled by an efficient process that comes from 28 years of experience. Our services include interpretive exhibit planning, content development, project management, creative direction and editorial services.”
In her 12 years at the Monterey Bay Aquarium, Judy established the Exhibit Research and Development Department, responsible for exhibit planning, content development, label writing and production. She and her team created books, interpretive materials, media and scripts. Judy’s work was key to the success of the original aquarium and Outer Bay wing. She developed the aquarium’s interpretive plan, setting its distinctive style, tone and voice. As master developer, she launched seven groundbreaking special exhibitions. Mexico’s Secret Sea won the American Association of Museums Curators’ Award.
In 1985, Judy founded Rand & Associates. As a consultant for Chicago’s Field Museum of Natural History, she set up a new approach to communicating with visitors, establishing museum-wide standards and style. She provided interpretive planning, writing, editing and editorial project management for more than 12 exhibitions, including Gems, Sizes, Tiffany, Families at Work, Inside Ancient Egypt, and Traveling the Pacific.
Seven-time winner of the AAM Curators’ Committee Citation for Excellence, Judy trains interpretive planners and writers, providing workshops for museums nationwide. Dozens of museums have asked for help with their interpretive label systems. From the History Colorado Center to Desert Botanical Garden to the USS Constitution Museum, each has a different audience, different goals, and different needs.
Recent work includes:
Interpretive Master Planning for the Desert Botanical Garden
Concept & Experience Master Planning for Pacific Science Center
Interpretive text editor for the Bill & Melinda Gates Visitor Center
Text team lead/editor for MOHAI (Museum of History & Industry)
Text team lead/editor for the Oakland Museum’s Changing California galleries
Rand and Associates
2584 5th Avenue West
Seattle, WA 98119
206 285-4450 phone
206 285-0218 fax